Abercrombie & Fitch is one of the trendiest brands among teenagers.
Never heard of it?
Let me introduce you to this famous brand and explain why teenagers love to shop for jeans, sweaters and tee shirts at this New York store.
What is Abercrombie?
Abercrombie & Fitch is an American company of “casual luxury” line of clothing founded in 1892 by David Abercrombie and Ezra Fitch.
Its headquarters are located in Ohio and operates four additional brands: Abercrombie Kids, Hollister Co., Gilly Hicks and Ruehl No. 925. The company has more than 950 stores in United States, Canada, United Kingdom and France.
The brand designs colorful tee shirts and sweaters, and vintage style jeans.
A&F has very interesting advertising technics:
– The music in stores is always loud
– The lights are very deem
– The sales assistants are good looking and shirtless
– Another subtle detail is the fact that the store and the clothes smell like perfume!!
The brand is especially popular among teens. As a matter of fact, take a look at my article on sales.
Where can you find an Abercrombie & Fitch store in New York?
There are 2 locations: the largest location on 5th avenue and a smaller one around Pier 17 (South Street Seaport).
The 5th avenue location is very popular and often crowded. Besides, if you try both locations, you’ll see that there’s often a long waiting line on the 5th avenue flagship. Last time, people were waiting 20 to 30 minutes outside under heavy rain just to get in the store!!!
The best tip to shop at Abercrombie & Fitch is to come as early as possible; the 5th avenue store opens at 10 am. If you don’t have the patience to wait in lines then you could schedule your helicopter tour and afterwards go to the Pier 17 location where it’s much quieter!!
On this last note, enjoy your shopping!! 🙂
Abercrombie & Fitch locations in New York:
720 Fifth Avenue
New York, NY 10019
Open daily from 10 am to 6 pm, except Sunday from 12 pm to 6 pm.
South Street Seaport
199 Water Street
New York, NY 10038
Open daily from 10 am to 9 pm except Sunday from 11 am to 8 pm.
Additional worldwide locations:
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