S’MAC and its macaroni & cheese


In the North American culinary culture, the inevitable burgers and bagels are known the best, but there are also many other things. With S’mac, you will discover another US specialty: the Macaroni & Cheese !!

What’s S’MAC?

S’MAC is a small New York restaurant chain, which opened its doors in the heart of Manhattan in June 2006.

S’MAC actually means: “S” for Sarita, the name of its creator, and “MAC” for Macaroni & Cheese also known as mac’ and cheese.

Born from the idea that such a concept does not exist (yet) in New York, this brand was created on the spur of a couple of enthusiasts, Sarita and Caesar.


What is the atmosphere of S’MAC?

The atmosphere here is very relaxed and quite young (high school and university students love it) and many families!!

The restaurants fill up fast!

This is not really a “classic” restaurant but more a kind of fast food with the possibility to eat in or takeaway.


What can you eat and drink in S’MAC?

You understand that the specialty of the establishment is macaroni & cheese. But you can’t imagine how many recipes they have !! No fewer than 12 from the original to less classic recipes with chicken, bacon, mushrooms, different kinds of cheese, etc …


If you do not find what you want, you can also create your own recipe again with an impressive selection of ingredients: several choices of vegetables, herbs, meats, etc.

For my part, I chose the basic recipe: The All-American Mac n’ Cheese.


You must also choose the size of the skillet: small (Nosh), medium (Major Munch), large (Mongo) and huge (Partay!) !!

I tried the “Major Munch” and it was already too much for me !!!

For a person who has a small appetite, I recommend the smaller portion, the Nosh.


For those of you who really can’t decide, you can take the S’MAC SAMPLER, with several compartments in which you can taste eight different recipes !! Beware however, it’s really big, order this for 2-3 people !!


They offer a wide selection of organic sodas, local draft beers and even wine. I tried the lemon and raspberry soda. 🙂


What are the prices?

Rates vary of course depending on the size of the skillets and the ingredients.
The rates are from $6.25 for the small size with the traditional recipe to $21 for the large size and the most elaborate recipe.
The average prices for the Major Munch size are around $ 10.
The Sampler is $ 17.

It is even possible to pre-order to takeaway for 8 to 12 people with prices ranging from $33 to $50.

The beers on tap are around $ 6.75.

Keep reading my post, I’ll tell you about happy hours 😉


 The best in S’MAC

One of the first best thing is that this restaurant is designed to accommodate a maximum of guests, offering many alternatives in case of allergies. In fact, one can choose gluten-free pasta and there are also recipes for the lactose intolerant.

As I said earlier, the price of the menu can vary greatly because S’mac have “happy hours” on certain days of the week. So if you place an order on Sunday – Thursday from 2.30 pm to 6:30 p.m. you can get half priced beers and wines with the purchase of any size S’mac!!


Where is S’MAC ?

There was a restaurant in Murray Hill but this location appears to be closed now! Another restaurant is waiting for you in East Village.

EAST VILLAGE: 197 1st Avenue, New York, NY 10003

Open every day from 11am to 11pm and even until 12am on Friday and Saturday night.



If you want to taste a delicious mac’ & cheese, S’MAC is your best bet!



My fist trip to New York was in 2007 when I was working for an airline company. I was born in the US, I lived in Mexico, in Europe in between Belgium, Spain and France… Well, let’s say I know about travelling! I bring my experience of NYC to the blog, to provide the best travel tips you could imagine!

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S'MAC and its macaroni & cheese

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