FAO Schwarz, a New York institution

If you are looking for a toy store in New York City, FAO Schwarz is where you need to go. It is a true paradise for families … A hell for the wallet!

History of FAO Schwarz

Frederick August Otto Schwarz, a German immigrant, created the store in 1862 in Baltimore.
He opened his first store in New York in 1870 on Broadway Avenue between the 8th and 9th streets. The store eventually moved to 5th Avenue for several years before closing in 2015.
It was not before November 2018 that they finally opened the store again. It is now in Rockefeller Plaza.
Phew! FAO Schwarz is finally back in New York.

What can you find in the store?

Toys of any kind, but their specialty is stuffed animals. They are very well made and in different sizes.

They also have dollhouses,m/wordpress/wp-content/uploads/2019/11/fao-schwarz-new-york-3.jpg”>
Plush toys from Build a Bear,

And endless toys variety, from the Playmobil, to the electric car, musical instruments …

What do I like about FAO Schwarz?

What I love is that there are always vendors that demonstrate toys. You can play a little and see if your children would like it or not.
In short, they have a wide range of clothes for dolls and cars that can be customized. Each child is unique and can have their own toy.

The store is wonderful, but as I said above, the worst is for your wallet.

Where is the store?

In the Comcast building, where the Top of the Rock is located. It is on the ground floor at a corner of Rockefeller Plaza, right where they put the Christmas tree during the holiday season.
Direction: 30 Rockefeller Plaza , New York


The FAO Schwarz store is a good plan in New York for toys. Even if you do not plan to buy something, walking in this store is a must.
Be careful with the wallet, and with the dimensions of the toys, which must fit in your suitcase 😉


My fist trip to New York was in 2007 when I was working for an airline company. I was born in the US, I lived in Mexico, in Europe in between Belgium, Spain and France… Well, let’s say I know about travelling! I bring my experience of NYC to the blog, to provide the best travel tips you could imagine!

Commentaires et questions sur
FAO Schwarz, a New York institution

Des questions ou des remarques sur cet article ? Faites-nous en part dans les commentaires, nous nous ferons un plaisir de vous répondre et de vous aider !

Leave a Reply

Your email address will not be published. Required fields are marked *